Taylor Swift revives cassette tapes in the U.S.

Taylor Swift’s new album is reviving interest in cassette tapes, a format many thought was obsolete. In the U.S., over 430,000 cassettes were sold last year, driven largely by Gen Z listeners, with nine percent purchasing them. Experts suggest that cassettes offer a more personal connection to music, as they require listeners to engage with entire albums without skipping, enhancing the listening experience.