NEWS
Cracker Barrel unveils new logo, sparking mixed reactions
Cracker Barrel has redesigned its well-known logo by removing the image of a man sitting on a barrel, replacing it with a simplified design featuring just the company's name on an orange background. The change has sparked mixed reactions, including political debate, with former President Donald Trump attributing the redesign to diversity, equity, and inclusion efforts. Social media users express that the new logo lacks the iconic imagery they associate with the brand. Cracker Barrel maintains that the redesign is more closely aligned with the original barrel shape and word mark.