Michigan eyewear startup navigates tariff uncertainty while expanding with celebrity collaboration

Benny’s Eyewear, a Michigan-based startup founded by Susan Berryman, is navigating the challenges of international trade and tariffs while continuing product development and planning a new collaboration with actress Selma Blair. Known for its stylish, affordable reading glasses handcrafted in Italy, the brand emphasizes quality despite the complexities of maintaining an international supply chain. Berryman, who runs the business from her home, remains committed to her vision, encouraging customers to explore diverse frame options and participate in local pop-up events.